Resources for Creating a Social Media Policy for Your Non Profit Organization
Examples of Social Media Policies
Social Media Guidelines from Shift Communications (can be copied)
Nonprofit Social Media Policy Example: Easter Seals:
Guidelines for Easter Seals Bloggers
1. Be Responsible. Blogs, wikis, photo-sharing and other forms of online dialogue (unless posted by authorized Easter Seals personnel) are individual interactions, not corporate communications. Easter Seals staff and volunteers are personally responsible for their posts.
2. Be Smart. A blog or community post is visible to the entire world. Remember that what you write will be public for a long time – be respectful to the company, employees, clients, corporate sponsors and competitors, and protect your privacy.
3. Identify Yourself. Authenticity and transparency are driving factors of the blogosphere. List your name and when relevant, role at Easter Seals, when you blog about Easter Seals-related topics.
4. Include a Disclaimer. If you blog or post to an online forum in an unofficial capacity, make it clear that you are speaking for yourself and not on behalf of Easter Seals. If your post has to do with your work or subjects associated with Easter Seals, use a disclaimer such as this: “The postings on this site are my own and don’t represent Easter Seals’ positions, strategies or opinions.” This is a good practice but does not exempt you from being held accountable for what you write.
5. Respect Privacy of Others. Don’t publish or cite personal details and photographs about Easter Seals clients, employees, volunteers, corporate partners or vendors without their permission. Any disclosure of confidential information will be subject to the same Easter Seals personnel policies that apply to wrongful dissemination of information via email, conversations and written correspondence.
6. Write What You Know. You have a unique perspective on our organization based on your talents, skills and current responsibilities. Share your knowledge, your passions and your personality in your posts by writing about what you know. If you’re interesting and authentic, you’ll attract readers who understand your specialty and interests. Don’t spread gossip, hearsay or assumptions.
7. Include Links. Find out who else is blogging about the same topic and cite them with a link or make a post on their blog. Links are what determine a blog’s popularity rating on blog search engines like Technorati. It’s also a way of connecting to the bigger conversation and reaching out to new audiences. Be sure to also link to easterseals.com
8. Be Respectful. It’s okay to disagree with others but cutting down or insulting readers, employees, bosses or corporate sponsors and vendors is not. Respect your audience and don’t use obscenities, personal insults, ethnic slurs or other disparaging language to express yourself.
9. Work Matters. Ensure that your blogging doesn’t interfere with your work commitments. Discuss with your manager if you are uncertain about the appropriateness of publishing during business hours.
10. Don’t Tell Secrets. The nature of your job may provide you with access to confidential information regarding Easter Seals, Easter Seals beneficiaries, or fellow employees. Respect and maintain the confidentiality that has been entrusted to you. Don’t divulge or discuss proprietary information, internal documents, personal details about other people or other confidential material.