- What are your communication needs now?
- What publications do you create now?
- How can you repurpose that content?
Communication: Content Managment Systems
- Wiki-content management/collaboration/communication/training
- WordPress-content management/collaboration/communication/training
- Ning-social networking/collaboration/communication/training
Other Social Tools
- Delicious-social bookmarking-saving and sharing websites/urls
- Slideshare-communication/marketing-for saving, sharing, and watching powerpoint presentations (slidecasting)
- Linked In-Answers, groups, widgets, and search
- Google Docs-Collaborative Documents
- Flickr-photos and art
- Skype/DimDim/Etc-Video Conferencing
- RSS-Really simple syndication
- RSS Reader-news headlines/educational headlines
- Widgets-distribution/modular content spread
Principles and Trends:
1) Wisdom of Crowd2) Crowdsourcing/crowdsourced content (User generated content)3) Long tail4) Feedback Loops/Data aggregation5) Visual communication6) Usability7) Search/Findability (SEO and vertical search engines and changing algorithm)
8] Modularity of content/Spreadability of content
9) Trust/Expertise/Authority (amount/depth, quality, online friends, social proof)
10) Storytelling (multimedia storytelling)11) Community (the network effect)12) Tagging
Principles to Keep in Mind about Social Media
1) Decentralized (Small pieces loosely joined)2) Long tail3) Shiny Toy Syndrome (Gardners Hype Curve, Crossing the Chasm)4) Life/work balance5) “Friending”/Social Graph6) Dont forget email7) Consistent user name and password (although for the organization vs. for you. At the moment I would make these for you–because you can always make them for the organization later)8] Time management, batch processing, and delegating9) Having objectives and a plan (What is relevant? Who is my audience? What does success look like?)
1) Internal communication2) Training and learning3) Marketing and communication to various audiences4) Productivity
1) Existing clients (youth/moms & dads)2) Future clients
3) Community leaders (teachers and other social service outlets)4) Volunteers (age groups segmentation/time with organization segmentation)5) Donors (segmentation?)6) Press7) Other youth, Christian, or nonprofit organizations (lessons learned, successes, etc)
To get a better idea of the social media landscape, this social media ecology diagram may be helpful. I don’t recommend using them all, but rather focusing on 2 to 4.